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Best Nurture Marketing Blogs
We are going to be celebrating our fifth birthday soon, and in honor of the celebration thought this would be a good time to acknowledge some of the other people who blog about nurture marketing. It...
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How to Get the Most Out of a Trade Show
One of the questions I hear often from clients is whether it makes sense to attend a particular trade show or conference. They tell me they don’t get as many leads as they used to, and they’re...
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Easy ROI for Social Media: Permanent Contact Information
If you are in social media, I guarantee people are saying to you “I just don’t know if social media is worthwhile for my business.” Here’s what you say back… How much time and effort do you spend...
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Love is the Killer App
I’m a little late to the party with this book – I bought it a long time ago and carried it around in my beach bag for at least two summers, intending to read it and somehow never did. But I found it...
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Prospect Intelligence
Once you’re connected to someone on LinkedIn, for example, what do you look for? How do you use their social media profiles to find out about them? Where do you look? Obviously, you can read over their...
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Tips for Sharing Other People’s Content
We talk a lot about using other people’s content, especially blog posts, as a way to stay in touch with the people who matter to you. What are some of the best ways to do that? We usually keep it...
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Stop Networking … Start Building Relationships
You’ve been invited to another networking event. How do you feel about it? Do you dread the thought of approaching people, delivering your 30-second elevator speech and making conversation? Are you out...
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How Many Touches Make a Sale?
After you meet someone for the first time, you’ll walk away knowing the person’s name and maybe a tidbit or two. Every time you connect with that person you’ll learn more, and that helps you decide...
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Nurture Marketing 2.0
Here is an approach to nurture marketing that is very similar to ours, courtesy of guest blogger Laura Like… One of the great results from connections is finding that someone else has arrived at the...
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3 Ways To Get Qualified Sales Leads Using LinkedIn
Image via Wikipedia Most people use LinkedIn as a contact management tool to connect with friends or former co-workers. Besides everyday social networking, LinkedIn can be used as a very effective...
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